Nous models de negoci informatius

Estic totalment d'acord amb la reflexió de Juan Varela sobre el futur del periodisme tradicional i la importància que té cada vegada més l'emissor, que ja no té una actitud passiva en el procés comunicatiu. Aquesta nova interacció que permeten les noves tecnologies als usuaris, encara és un món per descobrir però, de moment, està transformant models de negoci i obrint noves perspectives de negoci a la xarxa. És tan instantània aquesta nova realitat que encara costa planificar amb garanties i crea sensacions de reinventar-se constantment. Com si no poguessis aturar el temps per poder idear el procés creatiu, productiu, comercial.. i fer-lo rendible. I és que quatre anys d'un model de negoci a la xarxa ja no són els mateixos que en la realitat.

Varela analitza el periodisme i la seva redefinició més enllà d'una única informació (més enllà d'unes planes concretes o un temps d'emissió a la ràdio i la televisió). Però la seva visió és fàcilment transportable a molts altres àmbits que ens envolten i que encara faran que la nostra vida professional i quotidiana depengui més d'internet. Sens dubte, som a l'inici del canvi.
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